Motoblouz puts a stop to data inconsistencies with seenaptic.
Founded in 2004, Motoblouz is number one in online sales of motorcycle and motorbike equipment in France. The meteoric rise of the company in France and elsewhere in Europe (Spain and Italy) equates to a turnover of 45 million euros (2017). Motoblouz has a catalogue consisting of more than 50,000 products and 350 brands.
Challenges faced by Motoblouz
- Data inconsistencies between the different analytics tools: Eulerian, Google Analytics and other partners,
- Several of those involved in the administration of tags (interns, consultants analytics experts, partner agencies) who regularly modify the implementation of the various tags, thus rendering the initial tagging plan obsolete.
Objective
Fully migrate from Eulerian to Google Analytics to ensure the reliability of the data collected as well as establish an exact reference framework for tag implementation.
Solution provded to put a stop to data inconsistencies
- Make it possible to maintain a tagging plan that is accurate and up to date for the various partner tags, including Google Analytics, implemented on Google Tag Manager,
- Quickly identify and correct data inconsistencies/errors (discrepancies between the different tools used, missing or incomplete data, etc.). Example: Google Analytics implementation problem on the list pages after their redesign.
A tagging system under control thanks to seenaptic
- Centralisation and harmonisation of tags implemented,
- An automated audit of the tagging plan before and after each production release,
- The possibility to do more with data collection thanks to the verification of data quality,
- Validate compliance with the implementation of various recommendations made by partners.
« Seenaptic has allowed us to focus our energy on analysis and action plans rather than on trying to make sense of incorrect data or resolving errors related to our tagging plan.”
Lolita SAINT-MAXENT – Acquisition Manager at MOTOBLOUZ